Custom Social Content
Branded posts, captions, visuals, and messaging tailored to public-company investor audiences.
We help public companies stay visible to investor audiences through timely news-release handling, custom content, and disciplined social media execution.
Trusted by listed issuers
The gap
Retail investors discover, research, and decide on social long before they open a filing. That window is where companies get found or get forgotten. We make sure you show up in it.
01 / Discovery
Investors meet companies in their feed, not on the wire. No posts means no presence in the conversation.
02 / Silence
Sporadic posting lets attention fade. Quarters pass with nothing new for an audience to follow.
03 / No system
No calendar, no arc, no cadence. Each post starts from zero instead of building on the last.
Clients & results
Followers across LinkedIn, X, Instagram and Facebook, measured in Metricool as of September 2026. HEALWELL figures cover our mandate.
Up from 3,418 in June 2024. LinkedIn more than doubled, from 1,329 to 2,826. 104K impressions in the past 12 months.
Junior gold miner
74.77K impressions · 3,598 interactions. LinkedIn drove scale; Instagram & YouTube added reach.
Healthcare · AI
Up from about 370 in July 2025. LinkedIn grew from 3 followers to 360 in four months. 75K impressions in the past 12 months, mostly on X.
Copper exploration
A digital presence built ground-up, with a clear investor identity and market positioning for a uranium & rare-earth story.
Critical minerals
Who we work with
Listed issuers that want investors to find them and follow along.
Communicating exploration progress, project milestones, and broader market relevance.
Newer public companies that need the market to know their name.
Leaders who want a more disciplined, consistent investor-facing presence online.
Our job is to make sure your company says something clear to investors online, and keeps saying it.
What we do
Your releases and your story, turned into posts that fit each platform and go out while the news is still fresh.
Start with a discovery callBranded posts, captions, visuals, and messaging tailored to public-company investor audiences.
Social dissemination of company news within one business day, formatted for each platform.
Ongoing posting, channel oversight, and participation in relevant investor and market conversations.
Optional monthly SEO articles that support your website, deepen content, and expand discovery.
Short videos built from your releases and project footage, sized for each feed.
We rebuild investor decks into clean, fully editable PowerPoint, with your data drawn as charts.
How it works
01 / Call
A short call about your company and your news flow. We recommend a package and share pricing.
02 / Onboarding
We design post templates in your company's own look, so every post reads as yours.
03 / Every month
Posts go out on a set calendar. When you issue a news release, it is on your channels within one business day.
04 / Always on
Growth and engagement numbers you can check any time, not just at quarter end.
Our work
A live look at content we've shipped for client mandates. News-driven, on-brand, and built for the channels investors actually watch.

















Leadership
Shane founded Thesis in 2022 and has worked with public companies since then: eight listed issuers so far, trading on the TSX, TSX Venture, CSE, NYSE and OTCQB. Clients have included gold and copper explorers, a uranium and rare-earths company and a healthcare AI business. Shane's background is in running ad campaigns and building content for investor audiences.
Shane also competed internationally as an ice dancer, winning silver at the 2018 Four Continents Championships along with three national titles. That training shows in how accounts are run here: a fixed schedule, and every post checked before it goes out. Shane studied History at Laurentian University.
Working with public companies ever since.
Current and past clients.
TSX, TSXV, CSE, NYSE and OTCQB.
Engagements
Straightforward monthly packages for public companies, scoped around content, news flow, and social media execution. We'll recommend the right fit on a quick call.
Essential
For issuers establishing a consistent investor presence.
Plus
Most popularFor issuers scaling visibility on social and in search.
Enhanced
For companies with a heavy news cadence.
Pricing shared on the call, scoped to your news flow and platforms.
How we're paid: a flat monthly fee, in cash. Thesis and its director hold no shares or options in any current client.
Get in touch
We work with public companies that want investors to see more of them, more often. Book a call to talk about your company and which package fits.